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If Content is King— Sponsorship should be its Throne!

Recently, the leaders of two different technology events each told me exactly the same thing—they have completely revamped their sponsorship sales approach and have made customization key in all their...

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Twitter for Events

With new technologies developing every day, events are becoming more complicated. I was delighted to address that difficulty, and present my thoughts around “Twitter for Events: From Training Wheels to...

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My “Anatomy of an iBeacon Scavenger Hunt” guest post is now live over at...

Scavenger Hunts represent some of the best early iBeacon tests for events.  One of the things I find intriguing about them is that they point to the ways that sponsorship and even gamification can play...

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“Your #Hashtag is Your Event” Session Recap from SXSW

      Your #Hashtag is Your Event An interactive conversation for the Event Community Session Recap from SXSW Presented by Brian Duggan @briand and Tom Spano @tomspano Session Hashtag: #Eventtech The...

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