If Content is King— Sponsorship should be its Throne!
Recently, the leaders of two different technology events each told me exactly the same thing—they have completely revamped their sponsorship sales approach and have made customization key in all their...
View ArticleTwitter for Events
With new technologies developing every day, events are becoming more complicated. I was delighted to address that difficulty, and present my thoughts around “Twitter for Events: From Training Wheels to...
View ArticleMy “Anatomy of an iBeacon Scavenger Hunt” guest post is now live over at...
Scavenger Hunts represent some of the best early iBeacon tests for events. One of the things I find intriguing about them is that they point to the ways that sponsorship and even gamification can play...
View Article“Your #Hashtag is Your Event” Session Recap from SXSW
Your #Hashtag is Your Event An interactive conversation for the Event Community Session Recap from SXSW Presented by Brian Duggan @briand and Tom Spano @tomspano Session Hashtag: #Eventtech The...
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